I’m big on digital as you can tell, but the first tool I reach for when designing a new website is a pencil.
Because if YOU can’t understand your website in it’s simplest form, how can you expect users to?
Once the site structure and page layouts are clear on paper, then – and only then will I begin to put a website together.
Gone are the days when I used to open up Dreamweaver to make a start on CSS files and page templates. WordPress has finally convinced me to switch.
From a Search Engine Optimisation (SEO) point of view, I was reluctant to use WordPress through fear of losing control over the code. Especially with the limited PHP knowledge I had at the time.
Altering PHP files isn’t as daunting as it first seems though. Jump in and learn as you go along. Learn how to code. Learn how to change WordPress themes to suit your requirements.
If you don’t know – ask! I can’t think of an occasion when I’ve asked Google a question and not found the answer.
When it comes to SEO with WordPress you can use plugins. I’m not saying plugins solve everything but they give you a solid start. For a list of recommended plugins for WordPress check out my Full-Stack Marketing Toolkit
Why is WordPress a better choice for your website?
WordPress is a time-saving tool for Marketing professionals.
If like me, you have a diverse job role, you don’t have time to spend writing lines and lines of code. WordPress generates the bulk of this for you, giving you more time to concentrate on good quality content.
Once your new website is up-and-running, additions and edits are much easier to make too. WordPress enables you to involve non-technical staff with the website, from writing a blog post to updating prices on your web shop.
Have you made the to switch to WordPress yet?
(Shout-out to the guys at Sculpt in Iowa. The image used in this post is from their site Startup Stock Photos)