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Marketing

Thoughts on a digital approach to construction product marketing with a few tips thrown in for good measure.

Specifier Insights Report

Report – Marketing to Specifiers

February 12, 2017 by Craig Sewell with 0 Comments

We know from the last Specifier Insights Report back in 2014 that specification of construction products has shifted online.

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9 Books to Kick-Start Your Marketing Career

9 Books to Kick-Start Your Marketing Career

September 4, 2016 by Craig Sewell with 6 Comments

A friend of mine recently tweeted career advice for those looking to get into marketing. On the list was: Read lots of books

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Protect your brand from online pickpockets

Protect Your Brand from Online Pickpockets

June 7, 2015 by Craig Sewell with 0 Comments

You’re a product manufacturer – picture the following scenario. A start-up in your industry commissions a web designer to build them a website…

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Construction Marketing Podcast

Construction Marketing Podcast

November 24, 2014 by Craig Sewell with 0 Comments

Podcasts are a great way to expand your knowledge. I often download one and listen along while I’m in the car.

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Making the Shift to Digital

Making the Shift to Digital

November 17, 2014 by Craig Sewell with 0 Comments

I spoke to someone at a product manufacturer a while back and the conversation went like this…

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Recent Articles

  • Report – Marketing to Specifiers February 12, 2017
  • Advice for SMEs at Digital Construction Week January 29, 2017
  • Small Business: Big Innovation October 8, 2016
  • 9 Books to Kick-Start Your Marketing Career September 4, 2016
  • What Does BIM Mean To Me? December 9, 2015

Digital Topics

  • Building Information Modelling
  • Marketing
  • Search Engine Optimisation
  • Web Design

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About Craig

Craig’s mission is to help manufacturers use digital solutions to add value for both themselves and their customers.

He is an advocate of Building Information Modelling and has experience working with manufacturers in the UK and abroad.

Digital Topics

  • Building Information Modelling
  • Marketing
  • Search Engine Optimisation
  • Web Design

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