Marketing

Thoughts on a digital approach to construction product marketing with a few tips thrown in for good measure.

February 12, 2017 by Craig Sewell with 0 Comments

We know from the last Specifier Insights Report back in 2014 that specification of construction products has shifted online.

September 4, 2016 by Craig Sewell with 6 Comments

A friend of mine recently tweeted career advice for those looking to get into marketing. On the list was: Read lots of books

You’re a product manufacturer – picture the following scenario. A start-up in your industry commissions a web designer to build them a website…

November 24, 2014 by Craig Sewell with 0 Comments

Podcasts are a great way to expand your knowledge. I often download one and listen along while I’m in the car.

November 17, 2014 by Craig Sewell with 0 Comments

I spoke to someone at a product manufacturer a while back and the conversation went like this…

Add your Email here to stay up-to-date with new articles and resources from Craig.